Golden Goose partners with skater Cory Juneau for Tokyo Olympics – WWD


MILAN Skateboarding makes its debut at the Olympic Games which open in Tokyo on Friday, and the leader of the US national team will look cooler than ever.

Cory Juneau, one of the most promising talents in the discipline ranked third in the world, will compete wearing a unique pair of sneakers created for the occasion by the Italian brand Golden Goose.

This is the first time the brand, known for its intentionally aged luxury sneakers, has teamed up with an athlete.

“Cory perfectly embodies and celebrates the values ​​we praise and share: family, passion, authenticity, positivity and achievement, which are as important in the skate park as in a work environment, and in everyone’s life. days. We are more than delighted to be able to be by his side, accompanying him in this exceptional stage of his career, the dream of every athlete: the Olympic Games, ”said Silvio Campara, CEO of Golden Goose, which was acquired in February. 2020 by private equity fund Permira for 1.28 billion euros.

“Golden Goose truly believes that people who stand out for their athletic achievements share our same values ​​such as dedication, passion and fairness. From the first minute we saw Cory, we understood that he was the perfect person to represent the brand, not only because Golden Goose has always been inspired and influenced by skate culture, but also for the values ​​it represents. embodies. A light, humble and hardworking guy, ready to take on his biggest challenge, ”added the CEO.

Golden Goose teams up with American skater Cory Juneau for the Olympic Games.
Courtesy of Golden Goose

As part of the partnership between the brand and the skater, Juneau will be featured in a three-part series titled “From Venice to Venice,” which will document the athlete’s journey from his native California to Tokyo, and then finally to Venice, in Italy.

“Being part of the Golden Goose family is a dream come true. This is only the start of my professional career and I am extremely fortunate to be able to work with such a welcoming, genuine and creative team, ”said Juneau. “Skateboarding is real, raw and honest, but it also has a family vibe, a real sense of belonging. From my first meeting with the Golden family, I felt at home. I remember thinking to myself, “This looks good on me. “

In the first episode of the series, shot in Venice, California, Juneau is presented as an example of passion, dedication and love, while in the second chapter, shot in Tokyo, he discusses his expectations and his fears as the Olympic Games approach. .

The trip will end in Venice, Italy, where Golden Goose was founded. On September 6, on the occasion of the Venice Film Festival, Golden Goose, which turns 20 this year, in collaboration with the cult Italian skateboard brand Bastard, will liven up the lagoon with a series of skate performances, featuring Juneau and others the skate scene.

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