Here’s how retailers are pushing you to start your holiday shopping early

By Jordan Valinsky, CNN Business

Black friday Always starts early, but this year, the holiday shopping bonanza is kicking off earlier than ever – more than a month earlier than usual.

Big retailers are pushing people to shop earlier than ever this year so shoppers can take advantage of some offers – if they can find them – and avoid disappointments. The holiday shopping season should be chaotic due to shipping and supply chain issues affecting almost everyone, and stores want to make sure customers get what they need before the holidays.

The problem is twofold: Retailers find it difficult to have their goods stranded on container ships carrying goods due to congestion at ports. There is also a shortage of workers needed to unload and transport products from ships to warehouses and distribution centers.

Despite the problems, consumers are expected to spend 5% more this year – an average of $ 1,463 per household this season, according to a survey released this week by Deloitte. So, to alleviate some of the problems, retailers have said the holiday shopping season is already underway – more than two months before Christmas.

Here’s how they do it:


Amazon started deploy “Black Friday-worthy offers” early October to kick off the holiday season. The company is currently offering “big discounts across all categories,” according to its website, including fashion, home goods, toys and electronics on a special webpage.

Popular brands, such as Apple, KitchenAid, and Hasbro, will get a discount on certain days in October and November. New offers will also be added every day for the next two months.

Best buy

The electronics retailer begins its Black Friday deals with a four-day sale that begins October 19. The usual products, including laptops and televisions, will be discounted. If customers miss that, Best Buy has said it will host another Black Friday event starting November 19 with “thousands of deals.”

It also attracts hesitant shoppers with a “Black Friday Price Guarantee,” which means it will automatically refund customers if it drops prices before November 18.

Sam’s club

The Warehouse Club recently announced that it is hosting twice as many ‘savings events’ this year compared to last year in response to an internal survey that showed its buyers planning to shop for them. vacation earlier this year. Discounts will be applied on interior decoration, gifts and food.

It also hosts a “Merry-town” in five as yet unannounced locations, where its members can “have an exceptional vacation experience, including an ice rink with special performances, and much more”.


Blink and you missed it: Target already held their “Deal Days” a weekend earlier this month. Obviously, it should contain more sales as the holidays approach. Maybe he has something planned similar to last year The “Black Friday Now” event, which took place throughout the month of November.

For those who can’t wait that long, the retailer also has a price match guarantee until December 24. the “stress and guesswork of finding agreements”.


The largest US retailer is bringing back last year’s Black Friday promotion, when it offered sales every week in November.

The “Black Friday Deals for Days” promotion offers what the retailer calls “incredible prices” on almost everything. The first event begins on November 3 and continues the following week. Events later in the month will be announced soon.

This year, Walmart + Members will be able to grab these offers four hours earlier than regular customers, which aims to make the $ 98 per year membership program the “ultimate life trick” for its most loyal customers.

–Parija Kavilanz of CNN Business contributed to this report.

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