Sam’s Club Joins Amazon, Target with Early Holiday Promotion
Sam’s Club is kicking off the holiday shopping season with an omnichannel initiative called “Bring the Merry” which includes door-to-door wine delivery.
According to the wholesale club retailer, “Bring the Merry,” which launches Friday, October 8, will offer twice as many savings events as its 2020 Holiday promotion. So far, Amazon and Target have also announced holiday shopping programs, although Sam’s Club parent Walmart has yet to do so.
As part of “Bring the Merry”, Sam’s Club is collaborating with the alcohol delivery platform Drinks to launch a direct-to-home wine delivery service. Sam’s Club members in 16 states will have access to the service, allowing them to order private label Member’s Mark wines on SamsClub.com and have them shipped to their doorstep.
Additional states and wines will be added to beverage service in early 2022. Sam’s Club began delivering wine, beer, and spirits in partnership with Instacart to select markets in 2019.
The retailer says its holiday promotion will include “unexpected moments” featuring celebrities, demonstrations every week, as well as new holiday signs and decorations outside and inside every store. And in five locations, the Sam’s Club will organize a “Merry-ville” event in the parking lots. This interactive customer experience will include an ice rink with special performances, and more.
The Sam’s Club will also be launching a “Scan & Go” raffle where members can enter to win prizes, such as a $ 50,000 trip, a $ 30,000 mega home theater makeover or a subscription to life with a $ 20,000 shopping spree at Sam’s Club.
The Sam’s Club will also be offering “scavenger hunt” items throughout the season, bringing back many popular 2020 holiday items like the “12 Days of Wine” Advent Calendar. The retailer will also be launching hundreds of new gift items across all areas of the store and its e-commerce site. Exclusive products will include the Kids’ Fitbit Ace 3 Minions Pack, a digital pinball table and a 14k gold trombone necklace. New exclusive products will be added and removed from inventory in stores and online frequently throughout the season.
Sam’s Club will also be offering new items from national brands during the holiday season. In apparel, the retailer will add new brands like Gap, Vince Camuto, Hurley, Steve Madden and DKNY in stores and online during the holidays. In the toy department, Sam’s Club is adding more than 25 new brands, including Chillafish, Rainbow High and Segway.
“Our membership is at record levels, and our members are telling us it’s Christmas time, maybe like never before,” said Tony Rogers, Membership Director of Sam’s Club. “Here we are saying that our members ‘expect something special’ from us, and we will be offering more events, an earlier start, more marketing support than ever, amazing articles and technology like scan & go. that lets you jump the line and beat the crowds. “
Sam’s Club, a division of Walmart Inc. operates nearly 600 stores in the United States and Puerto Rico.